Project background
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SILVER FEATHER is a premium yacht building company with a relentless commitment to quality, craftsmanship and innovation, creating superyachts built from aluminium and steel that deliver speed, style and fuel efficiency.SILVER FEATHER creates a portfolio of three build concepts that meet customers' different requirements for delivery time and personalization, proven engineering and extreme build quality.
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SILVER FEATHER is a premium yacht building company with a relentless commitment to quality, craftsmanship and innovation, creating superyachts built from aluminium and steel that deliver speed, style and fuel efficiency.SILVER FEATHER creates a portfolio of three build concepts that meet customers' different requirements for delivery time and personalization, proven engineering and extreme build quality.
项目背景
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SILVER FEATHER是一家高端的游艇制造公司，对质量、工艺和创新有着不懈坚持，致力于打造用铝和钢建造超级游艇，提供速度、风格和燃油效率的游艇。SILVER FEATHER 创造的产品组合包含三个构建概念，可满足客户对交付时间和个性化的不同要求，经过验证的工程技术和极致的建造质量。
The symbol is derived from:
Concept of speed
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The symbol modeling extracts the initial letter of the brand gene "S+F", integrates the shape of feathers and wings, and finally obtains the symbol "lightning", which interprets the speed of the yacht in use and the efficiency of the brand service.
符号来源于：
速度的概念
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符号造型提取了品牌基因首字母“S+F”，融合羽毛与翅膀的外形，最终得到”闪电“符号，用闪电诠释了游艇在使用时的快速，以及品牌服务上的高效。
All-caps design
International, simple, professional
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The logo design uses simple and direct capital English, crisp lines are the direct expression of industrial temperament, the appropriate rounded corner treatment gives the temperature of humanity, and the inclined posture conveys the dynamic of fast moving, giving people the aura of riding the wind and waves.
International, simple, professional
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The logo design uses simple and direct capital English, crisp lines are the direct expression of industrial temperament, the appropriate rounded corner treatment gives the temperature of humanity, and the inclined posture conveys the dynamic of fast moving, giving people the aura of riding the wind and waves.
全大写设计
国际、简约、专业
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在logo设计上采用简单直接的大写英文，利落的线条是工业气质的直接表达，适当的圆角处理赋予人文的温度，倾斜的姿态传递疾速前行的动感，给人乘风破浪的气场。
Use a cool color
Convey a sense of technology and disruption
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With black, gray and blue as the main colors, black is cool and calm, representing the authority and professionalism of the brand, in contrast, gray is elegant and light, delivering a sense of quality, blue is the color of the sea, but also the freedom of driving. At the same time, with the creation of metal texture, the overall visual effect is more scientific and subversive.
Convey a sense of technology and disruption
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With black, gray and blue as the main colors, black is cool and calm, representing the authority and professionalism of the brand, in contrast, gray is elegant and light, delivering a sense of quality, blue is the color of the sea, but also the freedom of driving. At the same time, with the creation of metal texture, the overall visual effect is more scientific and subversive.
用雅酷色彩
传递科技与颠覆感
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以黑、灰、蓝作为主要色彩，黑色酷而沉稳的，代表着品牌的权威与专业，对比之下灰色则显得优雅而轻盈，传递品质感，蓝色是海洋的颜色，也是驾驶时的自由。同时，配合金属质感的打造，整体视觉效果更具有科技与颠覆感。
